Marketing of University of Wollongong in China Term Paper

Marketing of University of Wollongong in mainland China - Term Paper ExampleFor environmental scanning, PESTLE analysis has been done. The major findings of this analysis show that Chinese education sector is free from government interference, however, government policies regulate the sector. The high economic growth, increasing population, changing social patterns of students for educational needs, increasing technological developments and flexible legal environment offers immense opportunities to the foreign universities however, ethnical differences appear as a major challenge for multinational universities. Based on the findings of PESTLE analysis, wonk analysis for the University of Wollongong in China has been conducted. Market audit shows that a number of universities are already oblation international level education opportunities in China, however they have been unable to meet the needs of a huge Chinese student population. Competitors analysis has shown that foreign un iversities operating in China are having moneymaking operations however, they are unable to overcome the cultural differences between UK and China therefore expatriate-staff is facing huge problems. In consideration to internal and external environment analysis, the marketing plan has been proposed by covering 7Ps of helping marketing and marketing objectives have been identified.This pass over is very useful to understand the challenges and opportunities faced by international universities in the Chinese markets. Moreover, it is also helpful to understand the theoretical concepts in the real world.The service that has been selected for this report is an educational institution, University of Wollongong. The plan is to launch a campus of the University of Wollongong in China. The University of Wollongong is a university in Australia and a few geezerhood back it established its campus in Dubai, UAE. Today, it is one of the renowned universities in Australia.