Calyx flower case

Managing Profitable Growth Recommendation sum up Internet advertising. There are several reasons to support It. 1 . slight Cost, much tailored communication with nodes In case of the catalog, the acquisition price of new customer Is too expensive. This makes new customers unprofitable. (see table 1) Instead of the catalog, the fraternity idler send email directly to their target customer with little expense. The company already have a web page, so the theater can use the system without huge investment.Also, if the company makes use of the net more, the firm can gather customer info more efficiently. So the company can increase the ability to track the behavior of exclusive customer. This enable the firm not only to tailor communication with the customers, only when also to build a long-term relationship with the customers compared to mass-media marketing and catalog. Eventually, it leave alone lower the acquisition cost of the current and new customers and increase s tore rate and response rate, the taxation which makes the customer more profitable In terms of the life time value. . Concentrate on the growth of the authority customer. As the Infrastructure of the Internet Improves, the customer who purchase the product done internet will increase. This change of line of credit environment would be a good opportunity for the company. While the competitors focus on mass-media marketing, the company can concentrate their budget on the target customers who have a superior potential growth. With low advertising cost per customer and high customers delight with tailored communication, the company can differentiate itself from the other competitors. . Make the customers more inelastic to price. The products of Calyx are fresher than that of the competitors. This Is the one of the differentiated factor of the company. And also, utilise online could be one of the differentiated factor of the company. As mentioned above, with fluent data of the cust omers and tailored communication, the company can raise the customers satisfaction. From these, Calyx can create customer loyalty.The loyalty is not from the lower price, but from the differentiation from the other competitors. This makes the customers more inelastic to price. 4. Enlarge the customer base by cross marketing of the other business units products By integrating the web pages with other business units or making bundle packages, the flower business can detonate the customer base, which consists of professional women mostly. From this, the company can alma at market appoint expansion.