Heineken out of Burma :: essays research papers

Heineken egress of BurmaThe action groups A Seed Europe and the Dutch action group XminY started a move in February 1996, called "Heineken out of Burma". The dedicatement plans of the Dutch brewer Heineken Inc. in Burma (Myanmar), were tell to provide material support and legitimacy to the violent dictatory rulers of the country. Heineken sees Burma as an rising market, that must be entered without delay. Western beer markets are becoming saturated and the potentials for harvesting in Asia are enormous. Competitors, such as Carlsberg and San Miguel, are likewise bout their investments towards Asia. The political opposition in Burma, lead by Nobel Price laureate Aung San Suu Kyi, calls on foreign companies not to invest in Burma for the time being, however. foreign embargoes female genitals support the internal opposition against the regime, she rates.Heineken has a 42% care in the Asian Pacific Brewery Ltd (APBL). This, in turn, owns 60% of the shares of the Myanma r Brewery Ltd (MBL). The remaining 40% of the shares belong to UMEHL the Union of Myanmar Economic Holdings Ltd. UMEHL is lead by the host rules of the country. APBL wants to invest 15 million US dollars in a brewery in Burma. That can only be done in the form of a joint-venture with UMEHL. The military rulers force this construction onto APBL. Forty percent of the profits that the brewery will gift in the future will thus flow towards the dictators.Heineken did not renounce that the Burmese regime is guilty of gross violations of piece rights. On the contrary, Heineken share the analyses of the action groups and said to be very concerned about the human rights situation in Burma. There is one difference, however the action groups cerebrate that Heineken should cancel its investments in Burma, but Heineken did not intend to do so. "We genuinely believe that we can reconcile our policy in Burma with our corporate value and norms", so Heinekens press officer before the Dutch media.The action groups say "By investing in Burma at this moment, and by embarking on a joint venture with UMEHL, Heineken makes itself an accomplice in the tragedy of the Burmese nation". This complicity consists in particular of two points.