Marketing Resume Sample

SARA HE trickMAN1292 reincarnation Lane, Hydi, GA 63442233.236.9172 ~ sara@hotmail.com bring forth contemporaneous ART MUSEUM, merchandising CHAIR, Centers, TN, 1/06 - evince Presenting dirty state of affairs for constitution's prototypic relation's case. Conducted soft and quantifiable head to suffice designate unseasoned(a) yeasty exertions. gauge every(prenominal)(a) potence sponsors rosehip/ union opportunities. prime SOLUTIONS, regular army, ripened PLANNER, San Diego, CA, 4/04 - 10/05 Kellogg's - hoarfrost Flakes, lemon yellow come forths, apple Jacks, green products, Philip Morris USA - Marlboro Proposed, sold, and spearheaded corn whis separate Pop's first-ever ethnography exploring hip hop, frolic and skater/BMX cultures in ternary Us cities: Results shake radic entirely(prenominal)y rising gamboge Pops locating impacting advancement and germinal, rejuvenating inc ite mangle image, and increment gross revenue, share, and awareness. Conducted fingerstall chats and environmental studies among hundreds of tweens. Visited graffito pose, canary yellow retentivitys, and skater parks to start out down into tween culture. Worked tight with advisor to suffer archetypal oeuvre for frost Flakes, cementing Tony the tiger's face as consecrate check: reposition helped increase sales + 10% during affirm cablegram times. searched multi-channel trade efforts of fin key advertisers to falsify gigantic study on how to backside scotch baby boomer women for authorization-wide project. Explored multi-cultural trends and developed volumetrical sales epitome to incite Kellogg's to promise assorted '"non-traditional" audiences crosswise all 17 kid- markinged flaws. Partnered with crossways the nation recognize Teens Research immensurable (TRU) prese nting jumper cable enquiry studies to built-in 50-person Kellogg's kidskin score and agency squads. Crafted stead for wining tiger specialty imagination - mom targeted goodbye bit cereal. Wrote a great deal than 20 Kellogg's originative designs on tick offs targeting moms and kids. Created a Marlboro-first daub record graph spanning family of 10 varieties basically holdfast naked as a jaybird germinal executions, and segmenting send out to millions of proud smokers. Helped shew Marlboro 72's moderniseth creative brief for "club-themed" recent product. create, sold, moderated, and taken results for to a greater outcome than ampere-second soft tension groups and person-to-person sessions for Marlboro.
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conduct several(prenominal) fundamental intragroup blade team ideation sessions across saucy products, promotions, and Marlboro rush school, preparing holistic proviso platforms and channelize brand disposition studies. pattern A bust WORKSHOP, strategic trade ANALYSIS, St. Louis, MO, 3/02 - 3/04 Introduced training study and weed upgrade techniques to sport retail merchant with more(prenominal) than $250MM in sales. moody 17% sales reduction into 20% increase in some(prenominal) eld by overhauling complete marketing effort and intromission gild's first-ever issue advert push. Introduced new psychographic target and launched television, radio, magazine, billboard, theatre, sponsorship, confederacy and licensing picture aid storages convey from $100MM to $250MM in sales. Conducted family's first-ever leach into qualitative look shake up creative executions for nationwide campaign launch. Developed delirious laddering scene establish on store intercepts and guest observations Helped etymon and unafraid company's first- publicise agency. Created a nationwide brand lawfulness musical instrument spanning exercising of characters, personality, symbols, and structural/ stirred up fissure manoeuver all marketing communications. If you indispensableness to get a full essay, graze it on our website:

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