Pure-n-Clean International Marketing Plan: Phase Two

Pure-n-Clean International marting Plan: Phase TwoPure-n-Clean water filtration systems atomic number 18 set to penetrate Mexican residential and holidaymaker markets. This mo phase of the international marketing plan introduces the final break for market penetration. The plan allow describe targeted market segments, beg off positioning of the product, and address product, promotional, and pricing strategies. The plan alike includes a brief description of channels of distribution and modes of entry. Market fraction and PositioningIdentifying a target market segment is all-im bearingant(a) to the succeeder of any troupe, oddly one entering pertly markets. Pure-n-Clean is a water filtration company entering Mexico. The company leave behind bear water filtration systems ranging in size from commercial systems to personal, port fitted units. Initially, Pure-n-Clean volition concentrate on two market segments, big(a) the company growth options and expanding product life cycle. Pure-n-Clean?s initial dodge entails using geographic segmentation. Pure-n-Clean will target mettlesome tourist argonas, such as Cancun, Cozumel, and Los Cabos. Hotels, restaurants, and tourist attractions require sightly and galosh water to put up to customers. This product decline will offer a solution to these needs. If Mexican tourist companies atomic number 18 equal to guarantee safety drinking water, they will be able to expand occupancy and retain customers without fear of lawsuits and negative account book of mouth. Clients will be reached via a direct sales team in the ara and trade shows. Lifestyle Segmentation will be Pure-n-Clean?s secondary target market. Travelers, bottled water consumers, and wellness cognizant the great unwashed fall in this category. These volume atomic number 18 currently using filtered water products or are people concerned about their health - an easy fit for Pure-n-Clean, curiously for portable units. Pure-n-Clean intends to reach this target market using advertis! ing vehicles, such as billboards, and travel magazines. Product StrategyMexico?s consumers are known to be large consumers of bottled water, even surpassing the U.S. in the past... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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