Paper Outline: Exponentially Viral: New Media and the Role of the Audience, Influence and Community in the Process...

INTRO - in the altogether media as one of the media revolutions -characteristics: digital, interactive, hypertextual, virtual, networked and simulated -former audience: erstwhile passive usanceual that received pre-packaged news from considerable corporations immediately is engaging and creating the converse as a joining draw out to journalism -might give a false sense of empowerment, as the back-end of it is still controlled by big media corporations -despite controversies, audiences have a new set of behaviors and opportunities to engage in participation THEORY -media entrap some schools of thought: powerful media effect / some others: effects of media confine -first in-person fascinate approach: individuals play a habit in influencing those in their singingship circles / opinion leaders those incoming inside the group two step flow of training -personal influence happens in communities Tonnies nonion of community: grouping ground on feelings of to leadherness / society: groups formed by rationality in the involvement of efficiency both top in hand when personal influence happens -uses and rejoicings research: 1. audience is active 2. physical contact btw need gratification and media choice lies with the audience 3. media compete with other sources of need satisfaction 4. audience conscious of their own interests cornerstone media seeking 5.

value judgments about cultural conditional relation should be suspended - functions that media serve: diversion, personal relationships, personal individuality and surveillance VIRALS AND KONY - kony was the speediest mental picture to reach 1! 00mil views celebrities helped by sacramental manduction - the viral phenomena lies indoors the audiences action towards a media msg Results -69% watched movie -63% saw it for the first measure on Facebook -12% followed subsequent steps of the campaign -90% acquired awareness of the issue by dint of and through the video -31% didnt watch the film Conclusions -media crossing consumption choice lies within the audience 31%chose not to watch it...If you want to get a full essay, site it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper